In an age where everything leaks - soups, snacks, secrets, scandals - Tupperware still believes in keeping things contained.
OUR LIDS ARE SEALED
As the campaign progresses, the OOHs will shift from referencing only food to referencing pop-culture as well.
YOUR SECRET’S SAFE WITH US
Cleverly placed OOH ads that use perspective to fill in the Tupperware cutouts and call out passers-by for being somewhere they shouldn’t be.
A playful point-of-sale display featuring a perky pair of “lids” enticing customers to buy a Tupperware set that never leaks.
LIDS SLIP ENDCAP
Tupperware is teaming up with Lids for a collaboration dedicated to the only people who keep their lids sealed as tightly as we do: men losing their hair. Introducing our special edition Tupperware hats with discreet hair inserts, so your food isn’t the only thing getting some much needed coverage.
TUPPERWARE X LIDS
Tupperware’s social posts will act as a digital trap for the chronically curious. Each post invites users to click for something they absolutely shouldn’t have access to: the winning Powerball numbers, a celebrity’s “accidentally posted” screenshot, a season finale spoiler.
But when they take the bait, they’re reminded of our promise to never spill anything.
“GOTCHA” SOCIAL POSTS
We’re the world’s #1 food storage brand, so naturally we hate to see things spoiled. That’s why we’re releasing the Tupperware Spoiler Seal browser extension to hide unwanted spoilers across the internet, keeping every plot twist, sports result, and reality show reveal airtight until you’re ready for them.
PUT A LID ON SPOILERS
ART DIRECTION: GRACE MICHAEL & MATT ERICKSON COPY: JOSEPH KIENSTRA